One Infinite Fruit
New Data Races: Apple’s rise, animatedEvery Apple product since 1976. Made for Apple lovers by an Apple lover, on a Mac (of course).
Built to be the most complete Apple site on the internet, from the first Mac laptop to the latest iPhone, including the flops, and the camera that changed photography.
1976 to Present
About this site →
The Archive
Start here, with the collection itself.
2005: my iPod nano and PowerBook G4.
The timeline
Every Apple device, 1976 to today
All 389 of them, spread across seven eras. Filter by product line, flip the order, put any two side by side, or just open one and read its story.
Curated Collections
A few routes I put together through Apple history, from the best-looking things Apple ever made to the priciest, to the ones Jobs quietly killed.
My Ten Favorites
My ten favorite Apple products of all time, from the Apple IIe I grew up on to the M-series MacBook Air, and why each one stuck.
Compare, Head to Head
iPhone 15 against 16, MacBook Air M3 against M4, which iPad, which Watch. Dozens of them lined up so you can see exactly what changed.
The Design Wing
How Apple looked.
The Colors of Apple
Bondi Blue, the five iMac flavors, Flower Power, Titanium, Midnight. Apple’s finishes as a paint deck, told in CSS swatches.
The Logo & The Marks
The Newton crest, that rainbow apple, the “bite = byte” myth that refuses to die, Happy Mac, the spinning beach ball, and the fonts you’ve been reading Apple in for years.
iPhone, the Ultimate Camera?
From film SLRs and a Kodak DC260 to shooting everything on an iPhone 17. My photography journey, the techniques I use, and a place to show me yours.
The Charts
The archive as moving lines.
The Time Machine
Every device on one chart. Watch memory, speed and storage grow across 48 years.
Apple Stock History
Split-adjusted AAPL from the 1980 IPO to today, with the moments that moved the line.
The Rise of Apple & iOS
Animated chart races: Apple climbing the list of the world’s most valuable companies since 1980, and iOS taking on Android since 2007.
The Chip Family Tree
From the 8-bit 6502 to Apple Silicon: the processor lineage behind every Apple product, and how ARM went from the Newton to the Mac.
History & Culture
The software, the pitch, the people, the places.
The OS Museum
Boot System 1 through Mac OS 9 and a 1977 Apple II BASIC prompt, live in your browser.
Apple, Advertised
From the 1984 Super Bowl ad to Think Different, and how those campaigns changed the way people saw Apple.
Keynotes & Reveals
The unveilings people still quote: the 1984 Mac, the iPod, the iPhone, the MacBook Air out of an envelope. Each one linked to the moment on YouTube.
Founders & CEOs
The people who ran Apple, from the two Steves in a garage to the CEO who built it into a trillion-dollar company.
Apple Stores
Every location, mapped, plus the flagships that became landmarks, from the Fifth Avenue cube to a sphere floating on Singapore's bay.
Curiosities
Essays and oddities from the back room.
Play
Reasons to come back tomorrow.
How Old Were You?
Type your birth year and see how old you were at every milestone in Apple’s story.
The Guestbook
Everyone has one: the machine that hooked you, the first computer in the house. Add yours to the wall.